Investor briefing
The problem
The food system is disconnected.
no connecting
infrastructure
infrastructure
Growers
Food producers
Grocers
Restaurants
Community programs
Government
The capacity already exists. The infrastructure that lets it work as one system does not.
The connective layer
One connection across the food system.
Production
Inventory
Purchasing
Payments
Fulfilment
Traceability
Funding
Reporting
One infrastructure — so an action in one part becomes useful everywhere else.
Design · Operate · Sell
Built for every local grower and producer.
Indoor farmsracks & zones
Traditional farmsfield growers
Poultryflock & batch records
Dairybatch & lot tracking
Small-batch foodsprepared & preserved
Design · Operate · Sellone operating and market network
A new farm can start before the first crop — an established producer connects what they already do.
Traceability
One record. Seed to sale.
✓Scan on trayseed · transplant · harvest
✓Crop statuslive, per tray
✓Harvest weightweigh-in at source
✓Sellable inventorysame record
✓Lot & traceabilityevidence preserved
Compliance becomes a by-product of normal work — not a second job.
Market access
One catalogue. One order. Local fulfilment.
Farm A
Farm B
Local Bakery
One local catalogueone cart · one checkout
Grocer
Restaurant
Institution
Combine supply across local producers, pay once — and the traceability travels with the product.
Fulfilment
Order → handoff.
Delivery zoneper-farm radius
Delivery windowscheduled
Manifestwhat ships
Driver offeraccepted → status
Buyer trackingorder status
All attached to the same transactionnot a second, disconnected logistics process
The order does not stop at checkout.
Community infrastructure
Markets. CSA. Community hubs.
Shared inventoryproducers stay independent
Farmers market
CSA box
Pickup site
Community hub
Organizers run the market. Producers keep control of their own inventory.
Funded food programs
Fund food. Not cash.
Funder prefundsprogram, not cash
Food creditallocated to recipient
Normal checkoutsame purchasing environment
Local producerreceives the purchase value
Non-cashable — structural
Credit can support an eligible purchase — it cannot become cash, transfer, or withdrawal.
Program management separated from commerce — without separating the participant.
Outcome targets
Define success before the program starts.
Families servedreach target
Community dollarsspend that stays local
Local businessessuppliers benefiting
Benefit utilizationhow well funding is used
Food diversitycategory breadth
From spending targets → outcome targetsdefined by the funder, before launch
Configurable framework · beta · refined with funder input
Targets are set by the funder — GreenReach measures against them.
Reporting
From funding to measurable impact.
One purchase record
Anonymous
no participant identity leaves the program
Participation
Utilization
Food categories
Remaining balance
Community dollars
Local businesses
Rollups available now
Province / state
+ multi-program portfolio view
Finer local & regional rollupsa natural extension of the provenance model — not yet live
Auditable, privacy-protected evidence — not a year-end spreadsheet.
Governed AI
An assistant for each job.
EVIE
Grower
FAYE
Network operations
GWEN
Research & funding
SCOTT
Communications
One governed operations gatewaytool permissions · authority boundaries · audit
Not every task hidden inside one chatbot — specialized assistance, without surrendering control.
The learning layer
Every harvest becomes evidence.
Crop recipe
Environment
Harvest result
Sale
Linked record
Better recommendation
A shared evidence layer — while farm data stays isolated by tenant.
Product maturity
Built. Live. Ready to scale.
0lines of code
0API endpoints
0database tables
0trade secrets
0named AI assistants
GreenReach is not a concept — a live platform, a large operating codebase, and a formal intellectual-property program.
Business model
Revenue aligned with network value.
Subscription
to participate
not how we chargeto participate
Transactions+ value-added network services
12.5 – 15.2%
blended take-rate
50 km network cell
Local density → national networkrepeat the same cell, region by region
Adoption, transaction volume and revenue move together.
The team
Built for the food system, by the food system.
Researchapplied, field-tested
AIgoverned, per-role
Engineeringsystems & edge
Operationsfarm & fulfilment
Commercialinvestment & execution
One problem: making local food infrastructure work as a system.peter@greenreachgreens.comgreenreachgreens.com
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Investor story · 15 scenes
One connection across the food system.
Production, market access, fulfilment, traceability, funding and reporting — one infrastructure.